MOODOOR This product is an AI-powered lifestyle and self-development service designed to support emotional well-being, self-reflection, and personal growth. It does not provide mental health diagnosis, counseling, psychotherapy, medical advice, crisis intervention, or any healthcare services.
While we offer crisis detection features, if you are in crisis or thinking about harming yourself, please contact a local crisis line or emergency services immediately. Moodoor cannot contact emergency services on your behalf.
1. Introduction and Scope
This Privacy Policy (“Policy”) explains how Moodoor (operated by PURPLE SOUL INTERNATIONAL BUSINESS LTD and its affiliates, “Moodoor,” “we,” “us,” or “our”) collects, uses, stores, shares, and protects your personal information when you use the Moodoor application and related services (the “Services”).
For the countries and regions to which this Privacy Policy applies, please refer to the Appendix.
We understand that information about your mental and emotional life is highly sensitive. We follow the principle of data minimization, collect only what is reasonably necessary, and apply appropriate safeguards to protect your information.
This Policy applies to all current and future features of the Services, including:
AI-based conversation, interaction, guidance, and feedback features;
psychological self-help, emotional support, and self-exploration tools;
related account management, content records, subscriptions and payments, notifications, user feedback, technical support, and other supporting functions.
If you access the Services through a third-party platform, device, or embedded integration that does not have its own separate privacy notice, this Policy applies.
2. Consent and How to Reach Us
Please read this Policy carefully before using the Services. By creating an account, clicking to confirm, or continuing to use the Services, you acknowledge that you have read and understood this Policy.
Where applicable law requires opt-in consent (for example, before we process sensitive information or use your content to improve our models), we will obtain your express consent first. If you do not agree with this Policy, please stop using the Services.
You can reach our team at any time through Settings → Feedback in the app or by email at support@moodoor.ai.
3. Summary of Key Points
This summary highlights key points. Each item links to the full section below.
What information do we collect? We process personal information based on how you interact with us, the choices you make, and the features you use. See Information We Collect and How We Use It.
Do we process sensitive information? Yes. Your mental and emotional content is treated as sensitive personal information and given heightened protection. We process it only with the protections and, where required, the consent described in Sensitive Personal Information.
Do we sell or share your information? No. We do not sell or rent your personal information, and we do not “share” it for cross-context behavioral advertising. We never share your mental-health content with insurers, employers, data brokers, or advertising platforms. See How We Share Information; No Sale or Targeted Advertising.
Do we use your data to train AI? We do not train AI models on your identifiable conversations. Where we use data to improve our systems, we de-identify or aggregate it first, and you can opt out. See Model Training and Algorithm Improvement
What are your rights? Depending on where you live, you may have rights to access, correct, delete, port, opt out, and appeal. See Your General Rights and How to Exercise Them and Appendix.
How do we protect your information? We use encryption, access controls, and other safeguards. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security. See Storage, International Transfers, and Security.
TABLE OF CONTENTS
1. Information We Collect and How We Use It
“Personal information” includes information you actively provide and information generated or lawfully obtained automatically to deliver features. We process personal information only to the extent necessary for clear, reasonable purposes. If you decline to provide certain information, you may be unable to use the corresponding feature, but you can still use other features that do not depend on it.
1.1 Registration and Login
To create, identify, secure, and manage your account, we collect the email address, phone number, verification code, and third-party account identifiers you choose to use (e.g., Sign in with Google or Sign in with Apple). We use this information for authentication, account security, login verification, and credential recovery.
If you choose to log in or register with a mobile phone number, we collect your phone number to send a one-time SMS verification code and to authenticate, secure, and recover your account.
If you separately opt in to receive marketing text messages, we may also use your phone number to send promotional messages about Moodoor, such as offers, subscription promotions, product updates, new features, events, reminders, and other marketing communications.
Marketing text-message consent is optional and is not required to create an account, use the Services, make a purchase, or receive non-marketing transactional or security messages.
We do not sell your phone number. We do not use your phone number, conversation content, journal entries, voice inputs, images, psychological content, mental-wellness results, inferred emotional state, or other sensitive personal information to create marketing audiences or to personalize marketing text messages based on sensitive information.
1.2 AI Conversation and Interaction
When you use AI conversation, or tools features, we process the content you submit during the interaction (including text, voice, images, and similar materials) as well as necessary session metadata (such as time and conversation history). For example, text may be transmitted to locally deployed LLM and TTS models, voice input may be transmitted to locally deployed ASR models, and image content may be transmitted to vision models.
At present, your original inputs (for example, conversation text, voice, and images) are processed only on computing infrastructure controlled by our company, and we do not provide this data to any third‑party AI service providers. To operate the app and store data, we may use trusted cloud computing service providers as infrastructure hosting partners. We regularly assess the effectiveness of our data security measures and may modify such measures, as appropriate, to adequately protect information that we collect and maintain.
1.3 Self-Help and Self-Exploration Tools
When you use self-help, emotional-support, or self-exploration features, we process content you input, upload, or generate, such as:
mages, drawings, or structured expressive content;
Text entries, descriptions, or reflections;
Usage duration, frequency, or preferences related to the feature.
All such interactive features are independent, original AI-driven tools designed for self-reflection and entertainment. They are completely unaffiliated with, and do not replicate or replace, any copyrighted third-party clinical diagnostic psychological tests or assessments globally.
This information is used only to provide the feature, generate feedback, compile usage statistics, and perform necessary personalization. It is not used for purposes unrelated to mental wellness.
1.4 Device and Log Information
To keep the product running, improve stability, and troubleshoot, we collect device models, operating system version, app version, network environment, crash logs, and error reports when the app launches or an error occurs. This is used for maintenance and performance optimization.
1.5 Payment and Transaction Information
When you purchase paid services, we collect transaction information such as order number, payment time, amount, payment method, and transaction status, used for order processing, settlement, invoicing, and support. Payment is processed independently by third-party payment institutions (e.g., Apple App Store, Stripe, Google Pay). We do not store your full bank card number or payment password.
The availability of the Stripe payment method depends on your region; please refer to the Appendix for details.
1.6 Cookies and Similar Technologies
We use cookies, SDKs, and similar technologies to maintain login state, protect account security, improve performance, and perform analytics, only to the extent necessary for the corresponding function. We do not use these technologies for cross-context behavioral advertising.
1.7 Push Notifications and Reminders
If you have enabled notification permissions, we may send push notifications to your device. To provide you with a better experience, we may process de-identified conversation summaries to generate personalized notifications. We will never use your raw, unsummarized conversation messages, voice inputs, or images to generate notifications.
Push notifications are optional. You can manage notification permissions in your device settings or opt out of personalized notifications at any time through Settings → General →Notification in the app.
2. Sensitive Personal Information / Consumer Health Data
2.1 Heightened Protection
When you use AI conversation, psychological support, or self-help features, you may input, record, or generate content involving your emotions, mental state, personal experiences, and family or interpersonal relationships.
We treat this content as sensitive and protect it through the principle of data minimization, encrypted storage, access controls, and role-based permissions. We will not disclose or share this information with any third party, except in the limited circumstances described in Section 2.2, and we will not use it beyond what is necessary to provide the Services to you.
2.2 Limited Exceptions to Protection
Please understand that, due to legal requirements or significant safety concerns, the protection principle is not absolute. In the following situations, and consistent with applicable law and the principle of data minimization, we may process or disclose relevant information to the extent necessary:
You clearly express a serious risk of self-harm or suicide;
You clearly indicate you may cause serious harm to another person, or a serious public-safety risk exists;
A minor is suffering or facing serious harm;
Disclosure is lawfully required by law, a court, or an authorized government or regulatory body.
Moodoor is not a crisis service and is not a mandated reporter. When you indicate a risk of self-harm, Moodoor will encourage you to contact crisis resources and may surface those resources to you, but it does not automatically contact emergency services, your contacts, or authorities on your behalf, except where we are legally compelled or where disclosure is necessary to protect against an imminent threat to life as permitted by law.
2.3 Feature Boundaries and Risk Notice
The AI conversation, psychological support, and related tools are designed to help you build self-awareness, process emotions, and find support. They do not constitute medical care or diagnosis. You are interacting with AI software, not a licensed professional. AI output may be inaccurate or incomplete and should not be relied on as professional advice. In certain situations the system may suggest that you seek real-world support (such as contacting trusted people or support organizations), but the Services cannot replace professional or in-person care. If you are experiencing persistent, serious, or urgent distress, please promptly contact trusted in-person support resources or your local emergency line.
3. How We Share Information; No Sale or Targeted Advertising
We do not sell or rent your personal information to unrelated third parties, and we do not “share” it for cross-context behavioral or targeted advertising. We never disclose your mental-health content to insurers, employers, data brokers, or advertising platforms. We disclose information only in the following circumstances and only to the extent necessary:
3.1 Service Providers
We share necessary information with partners only as needed to deliver features. For example:
Order information with payment institutions to complete transactions;
Device information and logs with cloud-service providers for storage and operation;
Device identifiers with push-notification services to deliver notifications;
Phone numbers and verification-message data with SMS delivery providers to send one-time verification codes needed for login, registration, and account security.
In each case, we enter into a data-protection agreement requiring the partner to process information only on our instructions, in accordance with this Policy and applicable law.
3.2 Processing on Our Behalf
We may engage third parties to process information on our behalf — for example, customer-service support, technical support, and analytics. We supervise their processing and require appropriate safeguards.
3.3 Business Transfers
If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or insolvency, your personal information and data may be transferred as part of that transaction. Unless otherwise required by applicable laws and regulations, the receiving party or surviving entity will continue to process your personal information in accordance with this Privacy Policy. If you object to such transfer, you have the right to request the deletion of your personal data in accordance with the law.
3.4 Legal Disclosure
We disclose personal information publicly only: (a) with your express consent; or (b) where required by law or by a lawful request from an administrative or judicial authority.
3.5 Third-Party SDKs and Technical Components
When you use AI conversation, or tools features, we process the content you submit during the interaction (including text, voice, images, and similar materials) as well as necessary session metadata (such as time and conversation history). For example, text may be transmitted to locally deployed LLM and TTS models, voice input may be transmitted to locally deployed ASR models, and image content may be transmitted to vision models.
At present, your original inputs (for example, conversation text, voice, and images) are processed only on computing infrastructure controlled by our company, and we do not provide this data to any third‑party AI service providers. To operate the app and store data, we may use trusted cloud computing service providers as infrastructure hosting partners. We regularly assess the effectiveness of our data security measures and may modify such measures, as appropriate, to adequately protect information that we collect and maintain.
To deliver product features, improve stability, and protect security, the current version of our product also integrates certain third‑party SDKs, APIs, and other technical components. These providers only process data that is directly necessary to perform their specific functions and only to the extent required. The main categories include:
Payment components, used to process subscriptions, paid features, and other transactions.
Third‑party login components, used to enable convenient registration and sign‑in.
Push‑notification components, used to deliver product-related notifications and reminders.
Cloud service and storage components (for example, AWS), used to store content you generate or upload (such as records, drawings, or reports).
Analytics, attribution, and performance components (for example, AppsFlyer), used to measure marketing effectiveness, attribute installations and in-app events, analyze service performance, and improve our services.
Advertising measurement and event-reporting components (for example, TikTok App Events SDK), used to measure and analyze TikTok advertising performance, attribute installations and in-app events, and, where permitted, support campaign optimization.
Analytics and stability components, used to collect essential operational logs and error information to help us improve performance and reliability.
SMS verification and delivery components, used to send one-time verification codes for login, registration, or account-security purposes.
We maintain an up-to-date, itemized list of the third‑party components we use, including the types of data they receive and the purposes for which they process that data. This list is available within the app and is updated when we add, remove, or change service providers.
4. Model Training and Algorithm Improvement
To deliver and improve the Services, we may perform statistical analysis and technical optimization on data generated through your use, to improve system performance, stability, and overall experience. This processing always follows the principles of lawfulness, necessity, and data minimization.
4.1 Data Handling Principles
For algorithm improvement, model adjustment, or related research, we first de-identify, anonymize, or aggregate the data so that it cannot directly or indirectly identify a specific individual. Except as required by law or with your express authorization, we do not use your identifiable personal information for model training, and we do not train on raw data that has not been de-identified or anonymized. We do not use your identifiable mental-health conversations to train AI models.
4.2 Scope of Use
After processing, the data is used only, within necessary limits, to:
Improve the stability, accuracy, and safety of our AI systems;
Improve the overall experience of AI conversation, psychological support, and related features;
Conduct statistical analysis and technical research on product features and service effectiveness.
We do not use this data for commercial purposes unrelated to mental wellness, nor for personalized advertising or profiling-based marketing.
4.3 Changes to Data Use
If there is a material change in the purpose, method, or scope of model training or data use that may substantially affect your rights, we will explain it through an updated Policy or in-app notice and, where required by law, obtain your express consent.
5. Your General Rights and How to Exercise Them
Your Legal Rights
We respect and protect your rights over your personal information. Subject to applicable law, you have the following rights while using the Services:
Access and correction — Access your information and request correction of errors. You can edit it through Settings → Profile in the app.
Account Deletion — You may request to delete your account through Settings → Profile → Delete account in the app. After you delete your account, we will delete or anonymize all information associated with that account, except where otherwise required by applicable laws, regulations, or regulatory authorities.
How to Exercise Them
Depending on the laws of your country or region of residence, you may possess statutory rights regarding your personal information, including the rights to access, correct, delete, restrict processing, withdraw consent, request data portability, and opt out of automated profiling.
If you wish to exercise any of these rights or request other specific privacy rights granted under your local laws, you may submit a request at any time through Settings → Feedback or by contacting us at support@moodoor.ai.
To safeguard your account security and prevent unauthorized access, we may verify your identity before processing your request. We will verify and respond to your request within the statutory timeframes mandated by applicable laws in your jurisdiction (for specific response deadlines, regional rights, and local supervisory contact details, please refer to the Appendix below).
6. Storage, International Transfers, and Security
6.1 Regional Storage and Cross-Border Transfers
To support compliance for global users, we apply a regional data-storage strategy:
Applicable Countries and Regions (Appendix): Your data is hosted on secure servers provided by Amazon Web Services (AWS).
Where data is transferred internationally, we rely on appropriate safeguards and contractual protections, and we remain responsible for protecting your information consistent with this Policy and applicable law.
6.2 Retention Period
We retain personal information only for the shortest time necessary to achieve the purposes in this Policy. Where no specific period is required, we retain conversation and self-help content for as long as your account remains active, and we delete or anonymize it after account closure. When you close your account or request deletion, we delete or anonymize your information promptly after verifying your identity, except where retention is required by law.
6.3 Security Measures
We use industry-standard safeguards to protect against unauthorized access, disclosure, use, alteration, damage, or loss, including data encryption, role-based access controls, logging and audit, security testing, and incident-response mechanisms. No method of internet transmission or electronic storage is 100% secure, so we cannot guarantee absolute security.
6.4 Breach Notification
If a security incident such as a leak, damage, or loss of personal information occurs, we will activate our incident-response plan, take remedial measures, and notify you and the relevant regulators as required by applicable law, describing the situation, likely impact, and the measures taken or to be taken.
7. Age Requirements and Protection of Minors
To access or use our APP, you must confirm that you have reached the minimum age required in your jurisdiction. During the registration or onboarding process, you may be presented with a check-box or prompt to confirm whether you meet the applicable age requirement.
We take user privacy very seriously. Unless explicitly provided by you through such confirmation, we do not require you to provide your exact age or date of birth, and any age information you choose to provide may not reflect your actual age. Because of this, we may not be able to reliably verify your true age in all circumstances.
To help protect minors and comply with applicable laws, we may use automated systems to review your interactions with the APP and make an assessment of whether you meet our minimum age requirements. If we reasonably determine that you do not meet these requirements, we may limit or terminate your access to the APP. If you believe we have made a mistake in our assessment, please contact us at support@moodoor.ai, and we will review the matter and restore your access where appropriate.
If you believe a minor has provided us with personal information without required parental consent, please contact us at support@moodoor.ai so we can investigate and take appropriate action.
For detailed minimum age restrictions applicable to specific regions and countries, please refer to the Appendix.
8. Device Permissions
To enable certain features, we request necessary device permissions only when you actively use the related feature. We do not enable any permission by default without your consent, and you can manage or revoke permissions in your device settings at any time. Turning off a permission may disable the related feature but does not affect processing already lawfully carried out. Permissions we may request:
Microphone — for voice conversation, voice input, or related voice features.
Camera — for taking or uploading photos, or features that use image input.
Photos / Storage — to select, upload, save, or export content you generate or use (drawings, reports).
Notifications — to send reminders or notifications related to the product (meditation practice, journaling reminders, content-generation status).
9. Terms of Use (EULA)
Your use of the Moodoor app is also governed by the Apple Media Services Terms and the Apple Standard End User License Agreement (EULA) applicable to apps distributed through the App Store.
For users who download Moodoor from the Apple App Store, the Apple Standard EULA forms the end‑user license agreement between you and Apple with respect to your use of the iOS version of Moodoor.
You can review the Apple Standard EULA at: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
To the extent permitted by applicable law, if there is any inconsistency between this Privacy Policy and the Apple Standard EULA in relation to privacy or data protection, this Privacy Policy will govern how we collect, use, and protect your information.
10. Policy Updates and Contact Us
10.1 Updates
We may revise this Policy from time to time to reflect changes in our Services, law, or regulatory policy. If we make updates, we will notify you through in-app pop-ups, push notifications, or a prominent notice on our website or in the app. For material changes (such as changes to processing purposes, methods, the categories of personal information, or how rights are protected), we will give you prominent advance notice before the change takes effect and, where necessary, obtain your express consent. If you continue to use the Services, you accept the revised Policy; if you disagree, you may stop using the Services and close your account.
10.2 Contact Us
If you have questions or suggestions about this Policy or the Services, or wish to exercise your rights, you can contact us through the in-app feedback channel or at:
Email: support@moodoor.ai
Operator: PURPLE SOUL INTERNATIONAL BUSINESS LTD
We will verify your request and respond within a reasonable period and within applicable statutory deadlines. If you are not satisfied with our response, you may complain to the relevant regulator.